People usually talk about a value of the brand, but they never wonder how much their brand is worth for? If someone asked you what is your most valuable asset you have? If you taken a good care of it, your brand can be worth more than your offices, buildings, transport trucks and all of your inventory put together. If you notice a recent sale of Anheuser-Busch ( the Sent Louis company that brews Budweiser), and InBev (Belgian company that brews Becks). InBev paid 51 billion $ for purchase, but the assets of Anheuser – Busch, all totaled up, were just 16,6 billion. But let’s put this simple, for 16,6 billion $ InBev could have purchased enough brewing vats and bottling machines, and transport trucks, papers, computers, desks everything and they could perfectly copy Anheuser-Busch. So for what did they pay the extra 35 billion $. And the answer is, for the brand!
That is the only thing that InBev could not duplicate, and it was worth more then all things put together. Your company could end up with same story, and you have to be aware that your competitors are smart people and they could come up with same prices, same lines and offer same terms. But they could not still most valuable of all things, your brand. If you want your brand to rise up above competitors and keep him from losing value you have to pay attention to this things. You must walk around often and inspect it from time to time, take a note of things that need fixing and fix them. And that is what you have to do with your brand. Companies and corporations with multi-billion dollars brands spend a lot of money to regulate the condition of their brand. You can do the same things without losing a lot of money, all you need is a little time and a bit of humility.
So if you’re capable and smart enough to run your own business then you’re smart enough to analyze your own brand. If you pay attention to the following page, you will find answers how to help yourself to evaluate the basic condition of your brand, but you have to put your ego behind and be brutally honest with yourself. After you answer this questions, you can hire a co-worker or two to help you do the same thing and then compare notes. Your name and your logo are most important for your reputation, and they should always be presented in a clean and dignified way. Colegraphicsoultions.com can be one of your paths to get to the top. This company is trustworthy and reliable to provide you with a quality design for your brand and fill out your wishes. You can use printing for trucks and equipment, products anything you like. So if you need someone to help you rise above the competition and stay on top, this company can make the difference. So pay attention to your brand, invest in it, develop it and build it and remember, it is your most valuable asset.